In almost every industry today, you're seeing an increase in personalized experiences for consumers. With more people wanting control over how they buy or consume content, entertainment companies are in the midst of abiding by these customer demands. The consumer need to personalize content is a psychological impulse to find more control in a world filled with information overload. Since media content choices are often overwhelming, it's all the more important for consumers to find something fitting their world views. At the center of all this is artificial intelligence. Take a look at how machine learning continues to evolve personalized experiences in entertainment and media.